More is NOT Always Better

Ive used the NBC4i app for years to review the news on weekend mornings along with an app from another local news station. Until this latest update release.

This new format attempts to place entirely too much information on a single page; even on an iPad its overwhelming and distracting. The design is reminiscent of some of the worst web pages from the 90s that appeared as if someone threw up snippets of information on to a page.

Im sorry, but if I open up a news app I expect to easily view the news headlines for the day. If I want to see weather, Ill navigate to the weather section. If I want to read about sports scores, Ill navigate to a sports section. I dont want to spend my time scanning over multiple categories of information to view the headlines for the day. Ill be unloading this app in favor of the more focused and simplified interface of the app from the other local news station.

Ghurk about NBC4 Columbus